Ban the fraudulent use of the term 'unlimited' by mobile networks and ISPs

Ban the fraudulent use of the term 'unlimited' by mobile networks and ISPs

The Issue

Unlimited: Not limited or restricted in terms of number, quantity, or extent.

Aside from warping and abusing the English language, the misuse of words such as 'unlimited' by phone network providers and internet service providers is extremely misleading to the public and is flagrant deception. Unlimited should mean unlimited, irrespective of any fair use policy or T&Cs hidden in the small print.

Please sign and petition to forbid the inaccurate and frankly fraudulent use of the term 'unlimited' by mobile phone network providers and internet service providers.

Take the campaign to Twitter, Facebook and Google+ #UNLIMITED

avatar of the starter
Benedict GarmanPetition Starter
Media enquiries
This petition had 1,451 supporters

The Issue

Unlimited: Not limited or restricted in terms of number, quantity, or extent.

Aside from warping and abusing the English language, the misuse of words such as 'unlimited' by phone network providers and internet service providers is extremely misleading to the public and is flagrant deception. Unlimited should mean unlimited, irrespective of any fair use policy or T&Cs hidden in the small print.

Please sign and petition to forbid the inaccurate and frankly fraudulent use of the term 'unlimited' by mobile phone network providers and internet service providers.

Take the campaign to Twitter, Facebook and Google+ #UNLIMITED

avatar of the starter
Benedict GarmanPetition Starter
Media enquiries

The Decision Makers

Graham Howell
Graham Howell
Secretary to the Corporation
Responded
“Thank you for informing Ofcom about your petition on banning the use of the term ‘unlimited’ by mobile networks and ISPs (providers). With regard to providers using the term ‘unlimited’ in their advertising, I should explain that Ofcom’s regulations do not extend to this method of selling. While this is the situation, we have previously discussed the issue you are concerned about with the Advertising Standards Authority (ASA) and the Committee on Advertising Practice (CAP). As a result, the ASA and CAP have said that providers can only use the term ‘unlimited’ if: • the user incurs no additional charge or suspension of service as a consequence of exceeding a usage threshold associated with a ‘fair usage policy’, a traffic management policy or similar; and • limitations that do affect the speed or usage of the service are moderate only and are clearly explained in the advertisement. If a consumer has a specific complaint about a provider’s advertising, they should contact the ASA at: www.asa.org.uk. I hope the above information will be useful to you. ”
Rhodri Williams
Rhodri Williams
Director Wales, Ofcom

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Petition created on 28 March 2013