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Electronic Arts, commonly abbreviated as EA, is an American video game company recognized globally as one of the leaders in interactive entertainment. Established in 1982 and headquartered in Redwood City, California, it offers gaming genres that span across sports, racing, first-person shooter, action, RPG, simulation, and strategy, among many others. EA owns and operates several high-profile gaming franchises, including Madden NFL, FIFA, The Sims, Battlefield, and Star Wars, which are distributed worldwide. Through leveraging innovative technologies, the company provides immersive digital gaming experiences to millions of players, predominantly through its three operating segments, EA Studios, EA Mobile, and Maxis.