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Marketing Ethics
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I've always known that sexual innuendos on product packaging and ads are a common marketing tactic, but when it comes to products for CHILDREN AND BABIES it's absolutely disgusting. I can't believe that not only did someone think it was appropriate to include sex jokes on a product for babies and I especially can't believe it got approved. Pedophilia and child abuse is absolutely sickening and as a victim of both I feel that we need to be protecting our children, and even though it may be "just a joke", it's not at all funny and we are putting kids at risk of harm through making stuff like this acceptable. F*ck Frida and every single person responsible for approving of the packaging.
Ivy supported: Hold FridaBaby accountable for their se*ualization of BABIES in their marketingI’ve purchased a lot from Frida mom, I’m completely heartbroken over this. I don’t think changing advertising tactics is enough. I will NOT support a business that is sexualizing our children.
Mali supported: Hold FridaBaby accountable for their se*ualization of BABIES in their marketingAs a new mom who has had a 13 year career in marketing, this is absolutely disgusting to me. Yes, we can be cheeky with marketing campaigns, however they should never, ever sexualize items that surround our children. The Frida brand should be held accountable for these disturbing ads and their social media posts that use innuendos and remove them. Protect the innocence of children and the products that are associated with them.
Gillian supported: Hold FridaBaby accountable for their se*ualization of BABIES in their marketingYou’re not alone — a community of supporters is ready to back you.
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