Poor diet is now New Zealand’s #1 cause of preventable death - more than smoking. We face an epidemic of obesity and a tsunami of health costs - 1 in 4 people are at risk of diabetes.

The food industry and Government says this is an issue of individual responsibility. However, half of Kiwis are confused about how to eat healthily.

The food industry spends huge amounts of money on packaging and advertising to encourage pester power and make us think their products are healthy, yet they are not.

This is not a fair fight. Compulsory front of pack labelling (backed by an information campaign) is needed to fully inform consumers and parents about what they are buying.