Some of the largest amounts of food waste occurs before the food leaves the farm, due to strict cosmetic standards (watch War on Waste for example). This useless waste of fresh produce is more than just bad for the environment, it's also costing farmers millions!

PLEASE join me in letting the big brand supermarkets know you disagree with this wasteful attitude and will happily buy "oddly" shaped and sized fruit and veg.

P.S. Most fruit and veg don't need to ride in a plastic bag on the way to your home. Looking at you banana bagging people! Please stop providing plastic bags for people to put their bananas in, there really isn't a logical reason for them.