A Turkish state news channel broadcasting in English interviews a Norwegian historian, a Danish journalist and a Lebanese immigrant to Sweden:

[Video]
What is truly Scandinavian? Nothing! according to SAS Airlines latest ad.

Here are a few other reactions:

Danish:
Det kulturløse menneskesyn nærmer sig sin udløbsdato

Swedish:
SAS-filmen: Ett illasmakande hopkok av lögner och förolämpningar

Norwegian:
Har du hørt om dansken, svensken og nordmannen som ikke hadde noen kultur?

The video itself now has 109 000 downvotes, and close to 1 million views:
SAS - What is truly Scandinavian?

Let's keep the momentum going. Thanks for all the shares!

Best regards,
Tore Rasmussen, campaign organizer
https://twitter.com/ToreRasmussen