Please READ ALL PETITION UPDATES. They are extremely important. Huda Kattan's public expressions (As well as Huda Beauty) don't align with Sephora's mission statement of diversity and inclusion. Sephora is committed to being inclusive and empowering, no matter ethnicity, religion, etc..Huda spreads hatred and creates division and explicit exclusion. Therefore SEPHORA MUST remove Huda Beauty from their stores. Until then let's shop elsewhere and BAN AND BOYCOTT HUDA BEAUTY.

As individuals who stand with the Jewish and Israeli people, we are deeply disturbed by the recent actions of Huda Kattan, founder of Huda Beauty. Right after the October 7 massacre by Terrorists Hamas, she has publicly expressed her stance against Israel. This in a video she filmed and posted herself as well as over her social media posts. She wrote “this is fake” on post showing her supporting Israel, said to an Israeli customer “don’t want blood money” and so much more. Huda's actions incite hatred, and division. She also disseminates misinformation to her followers, inciting more hate and division. 

On October 7, Over 1400 innocent babies, women, men, and elderly have suffered at the hands of Hamas - they've been burned, raped, decapitated, kidnapped and murdered. Biggest massacre on jews and Israelis since the Holocaust. She didn't condemn it, on the contrary.

Sephora is a renowned beauty retailer that prides itself on its commitment to diversity and inclusion. However, by continuing to stock Huda Beauty products in their US stores nationwide despite these concerning revelations about the brand's founder's views on Israel - Sephora is indirectly supporting these views.

Sephora MUST take a stand and remove all Huda Beauty products from its shelves. By doing so they would send a strong message that they do not support or condone any form of discrimination or hatred towards any group or nation.

Let us use our voices for those who cannot speak for themselves. Let us show solidarity with those who have suffered unimaginable horrors at the hands of Hamas. We urge you to sign this petition calling for Sephora to remove all Huda Beauty products from their stores across America immediately.

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