Tyson and McDonald’s go vegan?
Apr 1, 2019 —
It’s April Fools’ Day, so we couldn’t pass up the opportunity for some fun! But you can help make vegan food a reality on McDonald’s menu TODAY with a quick phone call to the fast food giant at 1-800-244-6227, option 2.
Tyson Foods recently announced plans to launch its own “alternative protein” after hearing from hundreds of thousands of you who are flocking from the poultry giant’s cruelty. What that protein will be is still unknown, but with Tyson’s major customer McDonald’s now dipping its toes into plant-based innovation at its Chicago HQ and in the UK, we wondered whether a Tyson veggie burger could be on the horizon for McDonald’s full US menu.
Just over a year ago, Compassion Over Killing’s investigation exposed horrific abuse in Tyson’s supply chain. Though the farm was not a McDonald’s supplier, chickens across the country suffer similar abuse in factory farms.
Since the investigation, Tyson, the nation’s largest poultry producer, has taken some promising steps: increasing its investment in vegan company Beyond Meat, introducing its own plant-based bowls, investing in mushroom protein, and now foreshadowing its own foray into vegan meats.
Last fall, Tyson snapped up McDonald’s major chicken nugget supplier, Keystone Foods, positioning itself as an even bigger partner to the fast-food chain. And in January, Tyson created the position of President of McDonald’s Global Business to focus even more heavily on its relationship with the massive fast food chain.
Meanwhile, as a powerful coalition of animal protection organizations, including Compassion Over Killing, campaigns against the suffering of chickens in McDonald’s supply chain, it, too is taking notice: First, it debuted the McVegan in Sweden and Finland, which was followed by its first-ever vegan burger in the US at its Chicago HQ, along with a vegan Happy Meal in the UK.
Millions of consumers are waking up to the miserable lives of birds in the chicken industry, who are bred to grow so unnaturally large so quickly that their legs often cripple under their morbidly obese bodies, and are crammed by the thousands in filthy, windowless sheds. Tyson and McDonald’s both have an opportunity to leap ahead into the plant-based revolution--instead of being left in the dust.
Spread your wings for these birds, and help make a Tyson veggie burger on McDonald’s menu a reality: Call McDonald’s at 1-800-244-6227, option 2, and politely ask for a vegan burger nationwide!
Don’t forget to let us know how your call went by emailing email@example.com. Thanks for helping us make compassionate eating business as usual.
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