Tyson Foods, the world’s largest poultry producer, just announced yet another plant-fueled investment by funding a company producing vegan protein from mushroom roots! But last week, as the poultry giant touted its progress in front of hundreds of its top shareholders at its annual meeting, Compassion Over Killing’s mobile ads took Tyson to task for its failure to do better by birds. Join our crucial fight today with a life-saving donation to COK’s work!

More than a quarter million of you have signed our petition since our gut-wrenching investigation exposed egregious abuse and the devastating effects of rapid growth of birds in Tyson’s supply chain. And with your support, we’ve continued ruffling feathers at Tyson over the last year: from flying an aerial banner over the company’s hometown to publishing an eye-opening letter in its local paper, plus circling a poultry industry summit with our mobile billboard.

In response, the poultry giant has taken some promising steps: increasing investment in cruelty-free plant protein maker Beyond Meat, and even announcing its own line of plant-based bowls. Now, the company has stepped up again by joining Kellogg and other food giants in funding MycoTechnology’s PureTaste, a new “clean label plant-based protein” produced through the fermentation of shiitake mycelium.

Yet Tyson has still failed to address a major source of suffering in the hundreds of millions of birds it breeds every year: These birds have been genetically manipulated to grow so unnaturally large, so quickly that they can suffer heart attacks and their fragile legs often collapse under their own morbidly obese bodies -- all before they’re even 2 months old!

That’s why COK launched geo-targeted cell phone ads surrounding Tyson’s annual shareholder meeting in its hometown of Springdale, Arkansas, making sure shareholders and executives hear loud and clear that Tyson’s cruelty won’t fly!

We need YOUR help to keep showing Tyson Foods that it’s time to end the worst abuses of birds in its supply chain! Make a generous donation to COK’s work TODAY to spread the wingspan of our campaign! Click here to donate in just a few clicks--it’s fast, easy, and secure.

Thank you for your compassion!