Today, as Tyson Foods takes the podium at the Poultry Tech Summit in Atlanta, join us in telling the company that the only way it can reshape the industry is by ditching cruel rapid growth--and shifting to compassionate plant protein! Click here to send a quick tweet (or use our sample below)!

COK just kicked off geo-targeted cell phone ads around the Poultry Tech Summit venue this morning to fly home the point that it’s time for Tyson’s torture to end.

Right now at this major poultry industry meeting, Managing Director of Tyson Ventures Reese Schroeder is speaking about “technologies that will reshape the poultry industry”--yet what he won’t be touching on is whether Tyson plans to become a true food leader by finally addressing the immense suffering behind its products.

As more and more shoppers flock from the cruelty uncovered in Compassion Over Killing’s recent investigation, Tyson has been desperately trying to stay relevant to compassionate consumers. After hearing from thousands of you, the poultry giant announced it was increasing its stake in plant protein maker Beyond Meat--and even launching its own line of plant-based bowls.

Yet Tyson has refused to address a massive source of suffering in its supply chain: cruel, crippling rapid growth. Hundreds of millions of chickens are bred to grow so unnaturally large, so quickly that their legs often buckle under the weight of their own morbidly obese bodies--before they are even 2 months old.

As our ads reach industry execs and hundreds of people around the Poultry Tech Summit, YOU can help spread the wingspan of our message by tweeting at Tyson today! Just click here or use our sample tweet below!

SAMPLE TWEET: Consumers are flocking from cruelty! It’s time for @TysonFoods to truly reshape the poultry industry, @ReeseS19--by ditching crippling rapid growth & shifting to plant protein. #PoultryTechSummit bit.ly/TysonExposedAgain

P.S. Help us keep spreading compassion for the billions of birds and other animals killed for food every year by making a generous donation--that will be matched dollar-for-dollar--through COK’s Month of Compassion and Gratitude!