Tropicana is labeling their juice blends as "100% Juice," but including the use of cochineal extract as "coloring."  Cochineal extract is a red dye made out of dried female cochineal insects. Reports indicate it takes 70,000 cochineal to produce 1 pound of the red dye. 

Cochineal Extract has no place in fruit juice claiming to be "100% Juice."  According to the ranking of ingredients,  there's more bug extract than actual strawberries!

Please let Tropicana know that we do not want "pulverized insect bodies" in our drinks!