Guardian writer Susannna Rustin supports call for a campaign

In today's guardian Susanna Rustin writes "Would sending more people to prison make us safer? Presumably to some extent, if deterrence works at all. But since prisons are full, not to mention dangerous and dysfunctional, the proposed life sentences must be a last resort for extreme cases, such as when a repeat offender kills several people because they are driving too fast (again). In the meantime, a campaign highlighting the risks of driving while on the phone is urgently needed, along with a much stronger emphasis on safety in driver education, enforcement of existing laws and longer driving bans for those caught breaking them." The government is proposing longer prison sentences, and I do understand the call for this as a measure of disapproval, but surely its better to stop the catastrophe rather than punish the person who causes it. A high profile campaign stressing the dangers of using phones while driving is needed now.