🐷 The McMable’s Meal - A Plant-Based Breakfast at McDonald’s Australia

Petition to McDonald’s Australia:

 

We’re asking McDonald’s Australia to introduce a fully plant-based, clearly labelled breakfast meal – a meal made without bacon, sausage, eggs, or dairy, using ingredients that are already available in stores, like hashbrowns, chips, apple pies, and hot drinks with plant-based milk.

 

Plant-based eating is growing rapidly across Australia, and many people -whether vegan, vegetarian, flexitarian, or just curious - are looking for more inclusive options when eating out. In many countries, McDonald’s has already introduced plant-based menu items. It’s time Australia caught up.

 

This campaign is named after Mable, a young pig seen just moments before her demise. In her final moments, she showed trust, curiosity, and a longing for connection. Her story represents the millions of pigs raised and killed every year for breakfast items like bacon and sausage.

 

We believe customers deserve more choice – and animals like Mable deserve better.

 

The ingredients for a compassionate breakfast are already here. They just need to be combined into a single meal, labelled clearly, and made available to everyone. A small step like this would offer a kinder option for customers, reduce suffering, and give McDonald’s the opportunity to show leadership.

 

Offering a plant-based breakfast isn’t about taking anything away - it’s about adding something new that’s good for animals, good for the planet, and good for people.

 

We ask McDonald’s Australia to:

 

-        Introduce a permanent, clearly labelled plant-based breakfast meal in all locations.

-        Roll out the McMable’s Meal nationwide – not just in test areas.

-        Include in the McMable’s Meal: one hashbrown, the option of chips or a warm apple pie, and a drink of any choice.

 

Do it for your customers. Do it for the animals. Do it for Mable.