Evidence Slices for us to recognize the phenomenon

"The commitment of a persons faith and their religious behaviour can have an effect on their retail choices (Muhammad and Mizerski, 2010). For example, some people have stronger opinions and feelings than others about using products or engaging in behaviours depending on their religion. Studies have discovered that religious behaviours are more predictive of peoples buying habits over cognitive commitment to religion (McDaniel and Burnett, 1990)."