Hot Wheels, action figures, and learning toys — they all will soon cost more because of existing tariffs on toys imported from China.

And now, those tariffs are being expanded.

Parents are paying the price. Kids are losing out.

According to Mattel and industry experts, current tariffs are driving up the cost of toys, especially iconic brands like Barbie, making playtime more expensive for millions of families — especially ahead of birthdays and holidays.

Toys aren’t luxuries. They’re childhood essentials that support learning, creativity, and joy. Tariffing toys is not a strategy — it’s a punishment for families.

We’re calling on the U.S. Trade Representative and the Trump administration to remove all existing tariffs on toys and children’s products.

Protect American families from price hikes driven by trade policy.
Keep toys like Barbie affordable and accessible — for every household, not just the wealthy.

Raising prices on childhood is not the way to compete globally. Let kids be kids — without a tariff on their happiness.