Petition updateTanishq – We can do better! Dark skinned women matter too! #ColourMeRightInclusiveness Needed in Every Tanishq Ad, Not Just One-off Ads

Dark Brown Woman ...Bangalore, India

Jun 22, 2018
Fellow supporters, Tanishq is out with a new ad. But before I get to that, I want to thank you all again for showing your support for my campaign and posting comments. I was amazed to see so many men responding to the campaign. Isn’t it ironic how colourism is indiscriminate - it affects us all. Your support is giving me a lot of strength to take my campaign to the very end. But, we have only just begun.
Here’s the update that I’m sure you will find as interesting as I did. A few days ago I noticed that Tanishq has launched a new collection called Lavanyam. And it’s not even been a month since I kicked off this campaign. I’m surprised because it caters to South Indian women and features models with duskier skin tones. Take a look at the picture I’ve posted here. Like all Tanishq ads, doesn’t this one too make an impression? Such is the power of this brand. I have to admit that this ad is a welcome move. But I wish that Tanishq would ensure that every ad features Indian women of all skin tones, and not just the occasional, one-off ad like the remarriage commercial or Lavanyam, their latest collection.
I hope more of you will join the conversation in the coming days and weeks. So do spread the word about this campaign on Facebook, Twitter, Instagram and WhatsApp.
You can tweet to me @mChangemaker
Many thanks
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