“You see, the thing about the chicken is that it unifies so many problems in our world.”
Those are Chris Packham’s words in our powerful new video, launched today, which exposes the truth behind cheap chicken.
Passionately and succinctly, the naturalist and TV presenter lays out how cheap chicken is not only deeply cruel - it’s also costing us the planet and its wildlife. I challenge you not to feel fired up by what he has to say:
Once you’ve watched the video, will you use our newly updated Chicken Checker to find out whether your supermarket is selling you Frankenchickens? It’s now easier than ever to find out, with no email address required and just a single click to get your result.
For the animals,
Cordelia Britton, Head of Programs at The Humane League UK