Lidl is profiting from using cruelly-bred Frankenchickens who are vulnerable to disease and injury. It is clear to anyone who has seen the evidence - Lidl's chicken welfare is monstrous.
Lidl won't admit it though. So we felt like they needed a bit of a rebrand to reveal the truth to customers...
Today, we've transformed a Lidl store in Bristol into a 'Lidl Shop of Horrors' (yes, that is a reference in case fans of a certain musical are wondering!)
Now we need your help to make Lidl bosses end the nightmare.
By joining our tweetstorm using #LidlShopOfHorrors, you can help us get the campaign trending and reach millions of people (and make some Lidl bosses very grumpy too).
It takes just 10 seconds if you have an X account. Click below to help animals now!
Thank you for all you do for animals. If you don't have an X account so can't take action today, don't worry, we'll have more actions coming your way soon!
For the animals,
Cordelia, Head of Programs at The Humane League UK