"Oh, Lord."
"It's not natural."
"[Supermarkets] get your act together!"
...These were just some of the reactions our volunteers got when they turned up outside supermarkets across the country to talk to shoppers about the use of cruelly-bred Frankenchickens.
Nearly all major UK supermarkets are using Frankenchickens, meaning hundreds of millions of sensitive, intelligent individuals are suffering each year (find out if your supermarket is selling cruelty here).
Like you, we believe this must stop.
So we're on a mission to build a national conversation around Frankenchickens - supermarkets' dirty secret - and change the world for these animals who deserve better.
Our Frankenchicken checker has been used over thousands of times since it launched, inspiring over 2,000 online actions. Celebrity chef Hugh Fearnley-Whittingstall has voiced his support, and our report gained coverage in The Mirror.
People are waking up to the truth behind the chickens in supermarket supply chains.
Will you watch our new video and then check your supermarket with our handy checker now?
For the animals,
Cordelia Britton, Head of Programs at The Humane League UK