Stop Unfair Pet Insurance Rate Hikes That Punish Aging and Ill Pets

The Issue

Pet owners across the country are being hit with sudden and extreme premium increases by pet insurance providers such as Healthy Paws and other well known pet insurance companies.  These increases occur often after years of loyalty and responsible coverage. These rate hikes commonly occur when pets are older or facing serious illnesses.  This leaves owners with unaffordable premiums that can double or triple overnight. Many families who have paid into these policies for years are now forced to choose between continuing care for their beloved pets or canceling coverage they can no longer afford.

If this practice continues unchecked, more pet owners will face financial hardship and emotional distress, with some unable to provide essential care for aging or ill animals. The fundamental promise of pet insurance, which is to offer protection and peace of mind through a pet’s lifetime, is being eroded. Without reform, policyholders will continue to bear the financial burden of unpredictable and excessive increases, with little transparency or recourse. Ethical standards in the industry and public trust are at risk.

These rate hikes are happening now, to real families in real time. As veterinary costs rise and more people turn to pet insurance for support, the need for fair, transparent, and accountable policies has never been more urgent. With growing public awareness and a shared sense of injustice, we have an opportunity to demand regulatory review, media attention, and reforms that protect pet owners from being penalized when they need help the most. It’s time to speak out and ensure that pet insurance truly serves the animals—and people—it claims to protect.

 

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The Issue

Pet owners across the country are being hit with sudden and extreme premium increases by pet insurance providers such as Healthy Paws and other well known pet insurance companies.  These increases occur often after years of loyalty and responsible coverage. These rate hikes commonly occur when pets are older or facing serious illnesses.  This leaves owners with unaffordable premiums that can double or triple overnight. Many families who have paid into these policies for years are now forced to choose between continuing care for their beloved pets or canceling coverage they can no longer afford.

If this practice continues unchecked, more pet owners will face financial hardship and emotional distress, with some unable to provide essential care for aging or ill animals. The fundamental promise of pet insurance, which is to offer protection and peace of mind through a pet’s lifetime, is being eroded. Without reform, policyholders will continue to bear the financial burden of unpredictable and excessive increases, with little transparency or recourse. Ethical standards in the industry and public trust are at risk.

These rate hikes are happening now, to real families in real time. As veterinary costs rise and more people turn to pet insurance for support, the need for fair, transparent, and accountable policies has never been more urgent. With growing public awareness and a shared sense of injustice, we have an opportunity to demand regulatory review, media attention, and reforms that protect pet owners from being penalized when they need help the most. It’s time to speak out and ensure that pet insurance truly serves the animals—and people—it claims to protect.

 

The Decision Makers

Rob Jackson, CEO of Healthy Paws Pet Insurance
Rob Jackson, CEO of Healthy Paws Pet Insurance
Colorado division of insurance
Colorado division of insurance

Supporter Voices

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