Stop allowing incompetent individuals to lead marketing departments. Stop overwhelming loyal audiences with unnecessary ads.

It’s time to end the cycle of hiring and promoting to management individuals who lack the skills and strategic understanding needed for effective marketing leadership.

If I am already a dedicated customer, frequently visit a brand’s website, follow their social media, or search for them on Google or YouTube, I shouldn’t be constantly bombarded with ads.

This is especially important if I am a supporter or investor in the brand, wanting to see it thrive and grow.

Marketing resources should focus on reaching new audiences, not on those already familiar with the product. Marketing managers need to be data-driven, using incrementality tools like BlueAlpha.ai to ensure ads are reaching the right people. Any manager who fails to leverage such insights should be fired and replaced by someone who truly understands how effective marketing works and how loyal consumers should be treated.