Kanye West is a self-proclaimed Nazi. He has described himself as a Nazi, released a song titled “Heil Hitler,” and has repeatedly platformed individuals associated with Nazism, including Nick Fuentes.

Wireless have recently announced that Kanye West will be headlining the 2026 festival - playing three nights in total. That is deeply concerning, particularly at a time of rising hate and antisemitism. 

Wireless Festival and Pepsi should not validate the behaviour of someone like this. 

Wireless Festival is one of the UK’s biggest music festivals, held annually in London and focused on hip-hop, rap, and R&B. It attracts major international artists and large crowds each year.

The festival typically draws around 50,000 people per day, with over 135,000–150,000 attendees across the weekend, making it one of the largest urban music events in Europe.

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Sources below:

https://www.bbc.co.uk/news/articles/ckgxrkw352no

https://en.wikipedia.org/wiki/Heil_Hitler_(song)