I am an avid listener of Hits Radio in the West Midlands, and every morning, JD, Roisin, and Producer Paul brighten my day with their lively banter, humorous segments, and infectious energy. Their segment on the local breakfast show is not just a routine; it's a cherished part of my daily life. And I am not alone in this sentiment. The vibrant community that has formed around their broadcast is evident from the active engagement their social media pages enjoy, full of listeners sharing their morning experiences and voicing their appreciation.

Recently, Hits Radio announced plans to replace this beloved trio with a new lineup, a decision that seems unnecessary and disconnected from what we, their listeners, genuinely want. JD, Roisin, and Producer Paul have not only built a strong rapport with their audience but have also become a staple in many of our morning routines.

Research and strong evidence indicate that when radio shows maintain familiar voices, listener satisfaction and engagement remain high. According to a study by Rajar, local content and relatable personalities are top reasons why audiences choose local radio over national stations. By replacing JD, Roisin, and Producer Paul, Hits Radio risks alienating a dedicated listener base here in the West Midlands, potentially leading to a decline in listenership.

We are urging Hits Radio to reconsider this decision and retain JD, Roisin, and Producer Paul in their current roles. Their contribution to our mornings goes beyond entertainment; they represent a sense of community and continuity that cannot simply be replicated.

The solution we propose is simple: Keep JD, Roisin, and Producer Paul on the airwaves at Hits Radio West Midlands. By doing so, the station will continue to thrive on its unique charm and local appeal that these hosts effortlessly provide.

Join us in preserving this integral part of our mornings here in the West Midlands. Sign this petition to show your support for JD, Roisin, and Producer Paul to remain as a key part of the Hits Radio family. Together, we can make our voices heard and keep our mornings as enjoyable as ever with the presence of our favorite hosts. Please sign and share this petition with fellow listeners to ensure our message reaches Hits Radio management.