Gender-based pricing, also known as "pink tax," refers to the practice of charging different prices for products or services based on the consumer's gender. This deeply-rooted issue affects millions of women across Canada, costing them thousands of dollars over their lifetime.

According to a study by the Government of Canada, women often pay more than men for the same or similar products, such as personal care items, clothing, and even basic necessities. For instance, a simple pack of razors could be priced up to 50% higher for women compared to a similar male version of the product. This pricing disparity is not only discriminatory but also economically burdensome for countless families.

Did you know that 43% of women’s products can be up to 50% more expensive than men’s and gender-neutral versions of the same thing. The bottom line is that women earn 13% less than men which is about 87 cents to every dollar, with making it harder for most women to but these products. This will and has affected lots of women and their 

We urge Canadian stores to assessing and adjusting prices on gendered products, increasing transparency in price listings, and committing to a clear and public stance against gender-based pricing.

By signing this petition, you are helping to create a fair marketplace where all consumers are treated equally, regardless of gender. Join us in urging Canadian stores to be a leader in gender equality and fair pricing. Let us pave the way for a more just society together. Please sign this petition and share it widely to amplify our message.