We, the undersigned, call on Sony Interactive Entertainment and relevant regulatory authorities across the European Union to prohibit or strictly regulate the use of dynamic pricing in the PlayStation Store.

Digital marketplaces like the PlayStation Store are essential platforms for purchasing video games and digital content. Consumers must be able to trust that prices are fair, transparent, and not arbitrarily adjusted.

❗ The Problem

The core issue is not only dynamic pricing itself — it is the precedent it sets.

Allowing dynamic or personalized pricing in platforms like the PlayStation Store opens the door to a broader shift toward non-transparent, algorithm-driven pricing models across digital marketplaces.

Once accepted, such systems can expand beyond simple demand-based adjustments into:

Personalized pricing based on user data (purchase history, device, location, or behavior)
Hidden price optimization algorithms designed to extract the maximum willingness to pay
Unverifiable pricing logic, where consumers cannot understand or challenge how prices are determined
This creates a market where prices are no longer objective or comparable — but instead tailored, opaque, and potentially exploitative.

⚠️ Why This Matters

If left unregulated, this approach risks establishing a new standard where:

Consumers lose the ability to make informed purchasing decisions
Price comparison becomes meaningless
Trust in digital marketplaces erodes fundamentally
Large platforms gain disproportionate power over individualized pricing
This is not just about gaming — it is about the future of fair pricing in the entire digital economy.

📢 Our Demands

We call for:

• A ban or strict regulation of dynamic pricing for digital games and content within the EU.
  Full transparency: Mandatory disclosure when algorithmic or personalized pricing is used.
• Equal pricing: The same price for all users within the same region at the same time.
  Consumer protection enforcement by authorities such as the European Commission and national regulators.
  Legal clarity ensuring that personalized pricing without explicit user consent is prohibited.

⚖️ Justification

• Digital goods differ fundamentally from physical products. Introducing artificial price variability in this context is neither economically necessary nor consumer-friendly.
• The European Union has committed to strong consumer protection, transparency, and fairness in digital markets. Dynamic pricing in gaming contradicts these principles and risks undermining trust in the digital economy.

✊ Final Statement

We urge policymakers and industry leaders to prioritize consumer rights over short-term profit strategies.

A fair digital marketplace requires clear rules — not hidden pricing algorithms.

This is not only about one store or one company — it is about preventing a systemic shift toward opaque, data-driven pricing models across the European digital market.