After a years-long campaign by Animal Outlook (and a few false hopes along the way), Starbucks is finally offering a vegan menu option. Join us in celebrating this victory and thanking the coffee giant with a quick tweet.
Animal Outlook launched a petition asking Starbucks to add vegan menu items more than six years ago. During this time, Starbucks launched two new non-dairy milks and conscious consumers got their hopes up with a vegan cookie launch, only to learn that it was discontinued shortly after. During its shareholder meeting in 2018, Starbucks told Animal Outlook that more vegan food options were on the way. As time passed, no announcements were made -- but we did not quit.
Thanks to hundreds of thousands of supporters like you, Starbucks received countless emails, tweets, phone calls, Facebook and Instagram comments, and messages, letting the coffee giant know that plant-based eating is here to stay and that we would love to see a fully vegan food option on its menus. And your support for our campaign only increased in momentum after we heard the disappointing news that the Impossible Breakfast Sausage Sandwich could not be made vegan as it is prepackaged with dairy-based cheese and egg.
As excitement once again stirred around the news that Starbucks was testing a fully vegan breakfast sandwich, we also learned that the company dedicated an entire Seattle location to testing vegan food options. Now, only a few months later, as Starbucks announced the release of its highly anticipated Oatly partnership to offer oat milk nationwide, we are thrilled to share the news that it has also launched a vegan Chickpea Bites & Avocado Protein Box which will be available at most locations nationwide starting March 2, 2021.
This campaign has faced its fair share of ups and downs but we have high hopes that this is only the beginning of Starbucks’ new plant-based momentum and as we anticipate future announcements of fully vegan menu options, we will happily munch on our Chickpea Bites and Avocado Protein Boxes in the meantime.