Froot Loops sold in Canada and Europe have no artificial sweeteners or artificial colors, like Red 40 or Yellow 5. Froot Loops sold here in the states have a whole host of those and other artificial ingredients that are sold to American consumers.

Kellogg’s, you can continue selling the regular U.S. version, but also offer the “less artificial” version as well. You can start a new line of cereals and call it something like Kellogg’s Deluxe, or something that you can justify charging more for, as I’m guessing it’ll cost more to use natural ingredients.

Anyway, you already make those other versions, just sell them here as well and brand them differently to make it worth your time and to offer a healthier option to U.S. consumers.