They are luring people with the promise of more Optimum points and Canadians need to pay attention that they plan for this to include your Medical information. This allows Corporate Greed mogul Galen Weston Loblaws and Shoppers Drug Mart to track everything in your life. Loblaws PC will infiltrate data about your groceries, medications, clothing, contraception, and banking tracking everything else. People are already fooled thinking is such a marvelous thing to be forced to sign up to get points to save. All while the Conservative run propaganda campaigns against the Liberals that they are spying on you. The complete opposite is true. The Conservatives may follow the US GOP lead and ban abortion and privatized third party healthcare allows them to track everything about you. Looks like we are about to lose not only Universal Healthcare but also Privacy and eventual blame for health concerns based on our data. Telus (Big Data tech) is wanting to cash in on the privatization and in the US Amazon has opened Healthcare clinics. It is a mix of Corporate Greed and Data Privacy violation!