The court isn’t protecting the brand. There’s no plan in place to keep it alive. What’s happening now is simple:

Hudson’s Bay — Canada’s oldest company — is up for sale.

And if no buyer steps in by April 30, the remaining stores — including Yorkdale, Hillcrest, and Yonge — will be liquidated and shut down.

We’re talking about the loss of jobs, vendors, Canadian retail culture, and 350+ years of legacy.

But we’re not giving up.

Our petition has passed 4,300+ signatures.

We’ve been featured on CTV, Globe & Mail, and across social media.

And we’re still fighting — with lawyers, with the courts, and with your support — to make sure this story isn’t ignored.

We still believe that if enough people care, a buyer will see the value in keeping these stores alive — not just as businesses, but as part of our shared story.

If you haven’t signed yet — please do.

If you’ve signed — share it again.

Because this is more than just saving a store. It’s about saving something we all grew up with.