Reverse Starbucks' Price Increase on Matcha Scoops

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The Issue

Starbucks just changed the price of extra matcha scoops from $0.00 to $1.00. That’s is an insane price hike. Every day, I find comfort in a cup of matcha from Starbucks. However, I've noticed a recurring issue: the scoops of matcha are often inconsistent, and rarely filled to the brim. To ensure I get the flavor and energy I rely on, I usually purchase two extra scoops. Recently, Starbucks decided to raise the price of these extra scoops, making it nearly impossible for me and many others to enjoy our favorite matcha drinks without breaking the bank.

Starbucks has always been a brand that values customer satisfaction and quality. By increasing the price to $1 per scoop, it not only burdens customers financially but also sets a precedent that could affect our daily rituals. For those of us who cherish the unique taste and health benefits of matcha, this price surge is not sustainable. Many loyal customers like me are now reconsidering our daily Starbucks visits due to this financial strain.

The inconsistency in the matcha scoops is a well-recognized issue amongst regular Starbucks patrons, which compounds the frustration of the price increase. Why should we pay more when quality and consistency are not guaranteed? It's both unfair and impractical.

I urge Starbucks to reconsider this decision and return to the previous, more affordable pricing model. Our pleas are not just about cost; they reflect our desire to maintain quality, affordability, and the joy of our matcha rituals. By reversing the price increase, Starbucks can continue to show its commitment to customer satisfaction and accessibility.

Join me in asking Starbucks to step back from this price hike and reaffirm their dedication to their loyal customers. Please sign this petition and make your voice heard.

The Decision Makers

Petition Updates