Retire The “5280” Slogan From Denver Sports Branding


Retire The “5280” Slogan From Denver Sports Branding
The Issue
We, the exhausted fans of Denver’s professional sports teams, hereby request that the slogan “5280” be permanently retired, recycled, or launched into the atmosphere (preferably from exactly 5,280 feet) Yes, Denver is a mile high. We get it. We got it when they printed it on hats, jerseys, beer cans, license plates, socks, and billboards. We got it when announcers said it before every home game like it was a secret weapon. The altitude isn’t intimidating anyone anymore. These days, visiting squads are more likely to treat it like a fun fact rather than a warning label. Denver is more than an altitude, we are city of fierce loyalty and our sports culture deserves to reflect that. Let’s leave 5280 in the archives and aim higher.
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The Issue
We, the exhausted fans of Denver’s professional sports teams, hereby request that the slogan “5280” be permanently retired, recycled, or launched into the atmosphere (preferably from exactly 5,280 feet) Yes, Denver is a mile high. We get it. We got it when they printed it on hats, jerseys, beer cans, license plates, socks, and billboards. We got it when announcers said it before every home game like it was a secret weapon. The altitude isn’t intimidating anyone anymore. These days, visiting squads are more likely to treat it like a fun fact rather than a warning label. Denver is more than an altitude, we are city of fierce loyalty and our sports culture deserves to reflect that. Let’s leave 5280 in the archives and aim higher.
3
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Petition created on July 22, 2025