The Laser Kiwi—our bold, unforgettable icon—represents the very essence of New Zealand: creativity, humor, ingenuity, and individuality. This extraordinary design, featuring a kiwi unleashing a laser beam from its eyes, first captured the public’s imagination during the 2015 New Zealand flag referendum. While it was ultimately not chosen as the official flag, it became an instant cult favorite, winning the hearts of citizens nationwide and sparking conversations about what it truly means to be Kiwi in the 21st century. Unlike traditional symbols, the Laser Kiwi combined playfulness, artistic innovation, and national pride, making it instantly recognizable, memorable, and relatable.

In the years since, however, the Laser Kiwi has gradually disappeared from official representation. Its absence has left a noticeable gap for those who celebrated its unique design, whimsy, and meaning. The loss is more than symbolic; it represents a missed opportunity to embrace a national emblem that embodies New Zealand’s creativity, humor, and willingness to think differently. It is time to restore the Laser Kiwi—not only as a beloved design but as an official, recognized symbol of our identity, heritage, and cultural spirit.

Why the Laser Kiwi Deserves a Place in New Zealand’s Heart and Public Life

A Unifying National Symbol:
The Laser Kiwi transcends regional, cultural, and generational boundaries. Unlike traditional or formal emblems, it speaks to people from all walks of life, giving everyone a symbol they can enjoy, celebrate, and rally behind. It is inclusive, humorous, and approachable—a true reflection of the modern Kiwi spirit.
Celebrating Creativity and Innovation:
The Laser Kiwi embodies the very qualities that make New Zealand a hub of creativity and innovation. Its imaginative design encourages artistic expression, inspires digital and physical art projects, and provides a playful canvas for community-driven creativity. Official recognition could spark nationwide initiatives in art, education, and technology that embrace imagination as a core part of national identity.
Tourism and International Appeal:
New Zealand is renowned for its breathtaking landscapes, adventurous spirit, and rich culture. Adding the Laser Kiwi to public spaces, tourism campaigns, and cultural events could enhance international appeal by showcasing a side of New Zealand that is quirky, fun, and innovative. Tourists are drawn to unique experiences and symbols, and the Laser Kiwi could become a must-see icon for visitors, contributing to the local economy and international awareness.
Youth Engagement and Education:
The Laser Kiwi has the potential to inspire future generations. Schools, youth organizations, and creative programs could use the symbol as a catalyst for projects that encourage innovation, design thinking, and national pride. It offers a fun and memorable way for young Kiwis to engage with their country’s culture while fostering skills in art, technology, and problem-solving.
Cultural Legacy and National Pride:
Symbols matter. They communicate values, identity, and shared history. The Laser Kiwi’s return would honor the creative process behind its conception and reinforce the importance of humor, playfulness, and individuality in our cultural narrative. It would remind New Zealanders that pride in one’s nation is not only rooted in tradition but also in imagination and courage to stand out.
A Call to Action

We are calling on the New Zealand government, cultural institutions, and communities to restore the Laser Kiwi as a recognized symbol of national identity. Its inclusion in public artworks, national celebrations, cultural programs, and educational initiatives would provide a unifying emblem that celebrates both creativity and pride. The Laser Kiwi could become a beacon for community engagement, tourism, and global recognition, showing the world that New Zealand embraces imagination, humor, and ingenuity in all aspects of life.

We urge citizens, leaders, and creative communities to join this movement. Sign the petition, share this campaign, and lend your voice to the effort to restore the Laser Kiwi. Together, we can reintroduce a symbol that celebrates the Kiwi spirit—bold, imaginative, and unapologetically fun. Let’s honor our creativity, amplify our humor, and shine a laser-bright light on the values that make New Zealand truly unique.

It’s time to bring back the Laser Kiwi. For pride. For creativity. For New Zealand.