Help save the identity of this beloved Midwestern gas station chain.

What represents a small town? Is it a statute? Is it the high school football team? Or perhaps is it a business? Many things can symbolize a local community, but nothing shines brighter than the great red oval. Kum & Go isn't only a gas station, but a community center. A place where everyone can find something to make their day a little better. Whether it be enough gas for Bob to make it to work, or a place for Billy to stop and grab a snack before school. The service and quality of Kum & Go's day-to-day operation leaves an unforgettable sense of satisfaction when thinking about the brand; and with the threat of rebranding also poses the threat of respect for that very chain. For such a professional and influential business to make such a change doesn't only effect the identity of that business, but the identity of each and every community that is is apart of as well.

The rebranding is to be finalized next year for Iowa locations. Let your voice be heard.