My beloved mother has forever been a fan of 'Lauren by Ralph Lauren' perfume. It's a scent that weaves itself into the fabric of our home, an aroma steeped in memories and sentimental moments. Imagine our disappointment, shared by countless other enthusiasts, when we discovered this signature perfume was no longer in production.

'Lauren by Ralph Lauren' is not merely a perfume. For many, it's a fragrance that holds intimate memories and personal histories, its discontinuation erasing cherished aspects of our lives. Moreover, Ralph Lauren as a brand has always represented quality and style, and 'Lauren' perfume was a testimony of this.

Beloved by both the young and the old, we believe that reinstating this classic perfume will not only meet an existing market demand but reinforce the company's commitment to its loyal customer base. Following the discontinuation announcement in 2018, numerous online forums and communities have surfaced expressing their outrage and disappointment. Many of us have resorted to buying overpriced bottles on auction websites, showing a sustained demand for this product.

We urge Ralph Lauren to consider our plea – to once again let 'Lauren' be a part of our lives, our memories, our very identities. Please sign this petition to bring back the 'Lauren by Ralph Lauren' perfume and demonstrate the enduring love millions have for this product.