I am a 12-year-old who found joy and excitement in the Hot Wheels ID app and kit. This innovative game was more than just an app to me; it was a game-changer, bringing fun, creativity, and learning into my everyday life. However, due to its discontinuation, I had to sadly stop playing.

The Hot Wheels ID series was an interactive system that allowed children like me to race their cars on a physical track while also tracking their progress digitally. It combined traditional play with modern technology in an engaging way that captivated many young minds across the globe.

According to market research firm NPD Group, toy sales increased by 16% in 2020 during the pandemic as families turned towards home-based entertainment options (source: NPD Group). The discontinuation of such a popular product like Hot Wheels ID seems counterintuitive given this trend.

By signing this petition, you are supporting not only my desire but also those of countless other children who were left disappointed by its abrupt discontinuation. We urge Mattel Inc., the parent company of Hot Wheels brand, to reconsider their decision and reinstate the production of Hot Wheels ID series. Please sign this petition if you believe in bringing back this unique blend of traditional play and digital innovation for our young generation's growth and enjoyment.