Hi Everyone! Although the ASA may still be in stages of investigation, the infamous Protein World ads are currently being removed AND this advert will not be appearing again! I think we can call this a victory!!! Thank you to everyone who signed this petition and got us here. I'd also like to take this time to say a huge thank you to Protein World! Because this petition was not just about this advert, but the wider issue of the treatment of women (and sometimes men) in the media. Sexualised images shouldn’t be a normality, especially in such public places. All of the work and support for this petition has been amazing, and I hope that people think twice when they see this type of image in the media, and that people will associate it with the bigger issue in society. The ASA’s response has been so positive, and I hope that this petition has helped pave the way in the challenge to desexualise the media! And Protein World have helped us to have this debate in the media - without them our campaign would not have existed and we wouldn't have brought the issue of sexism in advertising onto national press. Please join me in thanking the people of Protein World for bringing us a step closer to equality :) by tweeting at them @ProteinWorld I am so proud to have been a part of this and I hope every one of you feels the same! Lottie x