ASA's Response!

Hi guys, amazing news: http://www.telegraph.co.uk/news/health/news/11571978/Beach-body-ready-campaign-to-be-investigated-by-watchdog.html 'The advertising watchdog has launched a formal investigation into Protein World's "beach body ready" campaign and banned it from appearing again in its current form, it has announced.' '"It's coming down in the next three days and, due to our concerns about a range of health and weight loss claims made in the ad, it can't appear again in its current form.' A huge thank-you to everyone who has and still is participating and spreading the word!