Running a small independent business shouldn’t feel like navigating a maze… but here we are.

For months we’ve been trying to get clear, consistent guidance from Cheltenham Borough Council about street‑trading rules — guidance that should be publicly available like the rest of their licensing information. Instead, we’re being told different things by different people, which is exactly how we ended up in this mess in the first place.

We’ve now been advised to “come up with ideas,” when all we’re asking for is the same thing every business deserves: clear, published rules that every member of the licensing team follows.

This isn’t just frustrating — it affects our ability to trade, plan, and serve you all smoothly. We’ll always be transparent with our community, and we want you to see just how unnecessarily difficult this process has been.

Thank you for sticking with us while we continue trying to get straightforward answers. Your support genuinely keeps us going.  ⚡️