Go to the planning portal, comment and object
https://publicaccess.brighton-hove.gov.uk/online-applications/applicationDetails.do?activeTab=makeComment&keyVal=TBA5LRDMMK600 


What people are saying: DESIGN
Recent objections repeatedly describe the proposed building as:
warehouse-like
out of keeping with the seafront
lacking character
There are also concerns about its impact on the surrounding area and conservation setting.
 
Planning Ref: BH2026/00490
Deadline: 5 April
 
  About the clock
The time shown represents each stage of the process:
11:56 - Public consultation (now)
11:57 - Under review
11:58 - Officer recommendation
11:59 - Planning committee
12:00 - Decision

We are currently at 11:56 - the only stage where the public can formally have their say.