The demand for products with better nutritional content has exploded in the UK. Driven by both the fitness markets and dieting consumers becoming more conscious of the impact of protein, there is a market that permanently exists. 

Unfortunately, supermarkets seem to consider these seasonal products and often discontinue them despite their being snapped up by early-bird customers on most days. The lack of adequate stock and supply chain issues means these products are subject to shortages, which is frustrating and short-sighted. 

It is widely reported that consumers often visit several stores in order to purchase protein puddings and store personnel find the same queries about lack of stock being asked repeatedly. These products have been heavily featured on social media, which has contributed to their popularity and we ask that they are made a permanent line in all stores and the supply issues are also addressed.