In 1991, Keebler launched a new snack items called Pizzarias. Pizzarias were pizza-flavored, bite-sized chips that came in three popular flavors - Cheese Pizza, Zesty Pepperoni, and Pizza Surpeme, respectively.  Pizzarias were so successful that the American Marketing Association named Keebler "New Product Marketer of the Year" in 1992.  Although Keebler's "Pizzarias" chips were discontinued when the company was sold and broken up in the late 1990s, the product remains still fondly remembered by those who grew up as kids in the 1990s.

The company Utz Quality Foods currently owns the rights to Pizzarias and has yet to release the popular "Pizzarias" chips to the public.  There are also two well-known popular fan groups on Facebook, respectively named "Bring back Pizzaria Chips made by Keebler" and "Bring Keebler Pizzaria's Back", that ask Utz to bring "Pizzarias" back to grocery stores for fans to buy.

We, the fans, would like to see Utz Quality Foods to release "Pizzarias" in all grocery stores once again for a new generation of children to eat and for those who enjoyed the popular snack items in the 1990s to buy and enjoy.