NEWS: Morrisons launches eco-range!
Jul 17, 2020 —
Hi Super Supporters!!
I am excited to update you on the news that decision maker Morrisons, has responded to the campaign by launching an eco-friendly period range, which includes tampons, pads and panty liners!
It is fantastic that Morrisons has developed this range - they are the first supermarket to take this step. This move will make eco-friendly options more accessible and affordable to people across the UK.
Morrisons said: “As one of the original signatories to WRAP’s UK Plastics PACT, Morrisons has committed that by no later than 2025, all of our own-brand plastic packaging will be reusable, recyclable or compostable. We support Ella's campaign and recognise the need for sustainable and plastic-free alternatives, which is why we have created this product range."
Breakdown of Morrisons sustainable range – based on the information that has been provided to me:
Pads and Pantyliners - No fossil-fuel derived plastic
Top sheet: 100% organic cotton
Absorbent core: 100% sustainably sourced cellulose
Back sheet and wrapper: Plant based bio-plastic (like corn-starch)
Tampons with cardboard applicator – No fossil-fuel derived plastic
Tampon: 100% organic cotton
It is brilliant that decision makers are launching their own eco-friendly ranges and more definitely need to take this step, but they must also start removing plastic from their conventional ranges, which is what the campaign calls for, rather than just focusing on bringing out new product lines.
There is more positive news coming over the next few months and I will keep you updated as it happens. Thank you for your constant support and take care during this strange time.
If you have an Instagram account, there is some campaign action that you can get involved with during Plastic-Free July, to find out more, click here.
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