Hi Super Supporters!!

I am very excited to announce the amazing news that decision maker Superdrug is ditching plastic tampon applicators and launching their own-brand eco-friendly period product range!

It is fantastic that Superdrug has listened to the campaign and responded by taking these important steps to not only remove plastic from their conventional products, but also to develop an eco-range!

Superdrug’s move to ditching plastic tampon applicators will save 418kg (0.4 tonnes) of plastic annually and will directly put a stop to unnecessary plastic at source. They are the third to take this step, meaning that half of the decision makers that manufacture plastic applicators have now removed them from their product ranges!

The launch of their new Luna range will make eco-friendly options more visible and accessible to people across the country. Steps being taken by big retailers like this will help make eco-friendly products mainstream and ‘normal’ amongst consumers.

A quote from Superdrug: Superdrug’s Head of Own Brand, Quality and Technical, Sarah Jenkins, says: “At Superdrug, we are proud to champion sustainable initiatives and continue to make responsible choices. Ella’s tireless campaign to help end period plastic is inspirational, and we have been working with her over the past year to help bring about this change at Superdrug.”

About the Luna range:
Their eco-friendly pads and liners have an organic cotton topsheet and the absorbent core uses materials obtained from certified wood. The wrappers and backsheets use renewable plant-based packaging (an example of this is cornstarch) and the outer packaging is cardboard from Forest Stewardship Council certified wood.

This news shows the growing willingness among decision makers to engage, listen to us and make developments and changes to their products, which is really exciting. I’m thrilled that Superdrug have taken these progressive steps and hope to see other manufacturers move forward in this way

Thank YOU for your constant support, for being part of this campaign, for raising your voices and coming together to take action. You are having an impact, people power works, change is happening!! I will keep you up to date with more news and updates as and when they happen.

Ella :)

Twitter: @ella_daish Instagram: @elladaish Facebook: @elladaish1

#EndPeriodPlastic