Dear Lidl,

As you surely have noticed, your 'Scandinavian Week' has created a tremendous euphoria among us Scandinavian expats in Britain.

Lidl's goodwill has increased 1000% within this community, and you can of course imagine how many 'standard' Lidl products these Scandinavian customers have purchased as well and will continue to do.

So please, please, please with Kalles Kaviar on top, make this initiative a permanent part of your offerings, and by doing so ... BOOM, you have added a very keen fan club to your business.

If you do, we will survey the Scandinavians about which products are having the highest demand, to help boost your success.

And to echo what people have expressed over and over in the past weeks – THANKS LIDL!!!