In December 2026, the Singapore Tourism Board is launching “BTS THE CITY ARIRANG,” a spectacular, month-long campaign which includes a Citywide Red Illumination of iconic Singapore landmarks in "Ari Red".

Also, ahead of BTS's three sold-out ARIRANG World Tour shows at the Kaohsiung National Stadium on November 19, 21, and 22, 2026, municipal authorities rolled out a massive civic hospitality campaign for visiting fans with a City-Wide Landmark Coordination – synchronized purple light installations across more than 20 public and commercial sites.  These include the Kaohsiung Music Center, Great Harbor Bridge, Dragon and Tiger Pagodas, Weiwuying, Beautiful Island MRT Station, and the 85 Sky Tower, which displays the message "KH LOVES ARMY!"

In neighbouring Indonesia, the Tourism Ministry and the Jakarta Provincial Government officially announced the "Purple Jakarta" initiative involving iconic landmark illuminations & purple-themed in-flight experiences with the National carrier Garuda Indonesia.

With Singapore, Kaohsiung, and now Jakarta all executing official, government-backed Airang & Purple campaigns, Kuala Lumpur is officially surrounded by regional neighbors capitalizing on the exact same tourism wave.

As Kuala Lumpur competes to catch the spotlight in this bustling tourism environment, we have a unique opportunity to showcase our vibrant cultural and architectural landmarks through an inspiring and eye-catching initiative.

To achieve this, I propose a synchronized, high-visibility PURPLE illumination of Kuala Lumpur’s iconic architectural landmarks during this period.  This serves as a low-cost, high-impact counter-marketing strategy to divert regional traveler foot traffic, secure tourist arrivals, and generate massive organic Earned Media Value (EMV) for the capital city.

1)    PETRONAS Twin Towers (KLCC)
2)    The Exchange 106 (TRX)
3)    Merdeka 118
4)    Menara Kuala Lumpur (KL Tower)
5)    Sultan Abdul Samad Building (Dataran Merdeka)
6)    River of Life Waterfront
7)    Saloma Link Bridge (Pintasan Saloma)
8)    Seri Wawasan Bridge (Putrajaya)
9)    Seri Saujana Bridge (Putrajaya)
10)    Menara Telekom (Telekom Tower)

Purple is the color most deeply associated with BTS, serving as an enduring symbol of the profound bond between the group and ARMY.   By lighting up our city in purple, we not only create a visually stunning spectacle but also align ourselves with an event that promises cultural synergy and economic benefits.

By captivating the attention of thousands of BTS fans and a broader audience, we are likely to see an increase in tourism and related business activities. Increased foot traffic to celebrated sights can revitalize local businesses and stimulate the hospitality and service sectors in Kuala Lumpur. Furthermore, this will assert Kuala Lumpur's role as a contemporary and innovative city on par with other major global destinations.

In coordination with local government bodies, tourism authorities, and the private sector, we can transform Kuala Lumpur into a dynamic, luminous hub of excitement, drawing international media attention and fostering goodwill. Let us work together to make this vision a reality, ensuring Kuala Lumpur shines as a significant player in 2026’s regional tourism landscape.

Join me in calling on Kuala Lumpur City Hall and relevant tourism partners to commit to this initiative. Together, let’s show the world the unique allure and potential of our city. The convergence of a major regional tourism event in Singapore offers Kuala Lumpur a clear choice: allow competitor markets to entirely capture the fourth-quarter tourism revenue, or deploy an agile, low-overhead visual campaign to divert and share in that economic windfall.   Please sign and support the future of Kuala Lumpur!