It’s National Veggie Burger Day! Celebrate by submitting a quick form to Springboard Brands, the Kraft Heinz arm overseeing BOCA, and ask for an all-vegan brand: http://bit.ly/SpringboardBOCA! Although Kraft Heinz launched Springboard Brands earlier this year in an attempt to grow BOCA and other natural food brands, the company has still failed to keep up with the innovations of its competitors and was recently rated as “underperform[ing]” by investment bank Credit Suisse. Consumers are ditching dairy by the millions for their health, animals, and the planet. Yet, despite hearing from from nearly 50,000 of you, Kraft Heinz doesn’t seem to have gotten the message that 100% plant protein is the future of food. So while all-vegan burgers like Gardein and Beyond Meat are flying off the shelves, BOCA continues to lag behind in this plant-based revolution. Let Springboard Brands know that BOCA can be a true innovator by ditching dairy! Fill out the form at http://bit.ly/SpringboardBOCA using our sample below or your own polite comment. Don’t forget to email campaigns@cok.net with any response you get from the company! SAMPLE MESSAGE: Happy National Veggie Burger Day! I’m writing to ask Kraft Heinz to become a true food innovator by making BOCA a 100% vegan brand. Credit Suisse recently rated the company as “underperform[ing],” citing a lack of product innovation. Meanwhile, millions are ditching dairy for their health, the planet, and animals, and a recent report by international restaurant consultants Baum+Whiteman has named plant-based eating the 2018 trend of the year. The future of food is 100% plant protein--but BOCA is falling behind its competitors like Beyond Meat and Gardein, which are already catering to the millions of consumers choosing vegan meals. If BOCA truly wants to compete in the massive, growing plant-based market, it needs to ditch dairy for good. Thank you!