Dutch Bros prices are going up, but rewards are going down. What used to earn you 5 points per $1 now only gets you 3. That means it takes longer to earn a free drink while you’re paying more for the same cup. This shift makes the rewards system feel less like a thank you and more like an afterthought. 

Here’s what needs to change: Restore the 5 points per dollar rate or offer better value to match rising prices. Improve reward options to reflect customer loyalty and spending. 

Make point earning faster and more transparent to keep people engaged. Loyal customers deserve better, especially when prices keep climbing. 

Sign the petition to bring real value back to Dutch Bros rewards! We’re not asking for extra, we just want what we used to have.