Hi, I’m Heath, human Creative Director at cummins&partners in Melbourne Australia. Before making ads I was a sometime Voiceover artist, a Musician, Designer, Artist, Illustrator and comedy writer, all to varying levels of failure. But that’s not the point. The point is that this background gives me a fairly unique perspective and deep empathy for the thousands of arty folk who are freaking out a little bit about their place in the A.I. fuelled world of the future. So, to put some good into the world (and to offset any of the many evils my ads may have caused) I’ve developed a proposal for an accreditation, (think ‘Australian made logo etc) which big (or small) biz can use to show their support for real human creativity. It’s not about being anti A.I, we all know that will have its role, it’s about brands and corporations prioritising human creativity in marketing comms when possible (and showing off a bit that they do that). Think of it as a kind of an extension of good DEI practices (obviously we’re not taking the initiative to the US). The accreditation could then be used by brands/organisations where appropriate (websites, packaging etc.)
What I’m looking to do is get shit-ton of co-signatories from all corners of the arts to help force this into legitimacy. If we can get some big hitters to throw their support behind it we’ll move quickly and loudly. So sign now, for Arts sake!