My concern about the future we are carving out for the next generation has led me to start this petition. With every passing day, we face an escalating climate crisis, which makes our everyday choices, like online shopping, more impactful than ever. However, understanding the environmental 'cost' of these choices is often befuddling.

Whether it's a delivery to home or click & collect, how can we ascertain what the greener option is? 

Our children, our future, need not be cast into the shadows of such uncertainty. They deserve to grow up with clear knowledge and opportunities to make the most ecologically responsible decisions, especially when online retail is proliferating at such an unprecedented rate.

The UK's e-commerce is predicted to reach 222.5 billion euros by 2020, contributing significantly to the overall retail industry (Ecommerce News Europe, 2019). With such colossal figures in sight, the integration of a clear environmentally friendly delivery option in online shopping can create a significant positive impact on the carbon footprint of our country.

This is a pressing call for all UK retailers to lead the change and enable their customers to make informed and sustainable choices for delivery. By implementing clear labels indicating the most environmentally friendly delivery options, we can make it simpler for individuals to understand their impact and tailor their choices accordingly.

Let us pave a path of knowledge and impact-conscious decisions for ourselves and the generations to come. Sign this petition now and demand clear choice for environmentally friendly delivery options across all UK based online retailers.