Taobao, as one of the world's largest e-commerce websites, has a responsibility to promote ethical consumption. Currently, there is no easy way for consumers to identify and select Fairtrade products on the platform. This lack of transparency makes it difficult for consumers who want to make ethical purchases and support fair trade practices.

Fairtrade International reported that in 2019 alone, sales of Fairtrade certified products generated over €200 million in Fairtrade Premiums for farmers and workers (source: Fairtrade International). This shows the significant impact that supporting fair trade can have on producers in developing countries.

We urge Taobao to take action by implementing a filter or button that only shows Fairtrade products. This feature would not only make it easier for consumers to shop ethically but also align with Alibaba Group's commitment towards sustainable development (source: Alibaba Group Corporate Social Responsibility Report).

By signing this petition, you are advocating for more transparent and responsible shopping options on Taobao. Let's encourage them to support fair trade practices by adding this crucial feature. Please sign this petition today!